Why do I need a Website for my Business?
If you’ve been in business for a little while now and still don’t have a website, you may be thinking - do I really need a website for my business? If you’re doing well in your business, you’re thinking what’s the point? Well, now more than ever, has it been so important for every business to have a website. A website delivers numerous benefits, and the value of those benefits grows over time. Following are the reasons why you must get a website built for your business:
A Website Makes Your Business Look Professional
A whopping 84% of consumers consider businesses with websites more credible compared to businesses with only social media profiles. Having a website is also a great place to show off all those certificates and awards you and your business have received. Having a website also lets you have your own branded email addresses which not only adds that touch of professionalism when it comes to correspondence but also allows you to take advantage of email marketing.
Attract New Customers through Search Engines
At some point, every business experiences customer turnover. If you want to ensure continued success, you need to continually attract new customers. A great way to attract more customers is by becoming more visible on Google and Bing. Usually social media channels do get indexed on search engine listings but due to the overwhelming nature of content posted on social media, not every profile gets the chance to be displayed on the first page of Google or Bing. Social Media Profiles do not get the kind of attention a website gets on search engines. Therefore, having a website provides a lot more opportunities for SEO - Organic Ranking. And an optimized website with keywords, location and services/products is what appearing on the first page of search engines is all about.
Showcasing Your Products and Services through a website
By using and displaying high-quality photographs you can show your audience what they’ll be getting when they choose you and your business. By proper content positioning on your website, you can easily display your services, products, pricing (eCommerce) creating great brand awareness. If you have a physical location, you can use featured images and the design of your website to show people what your place of business looks like. You can also display and relate important and pertinent information about your products and services to ensure that you are attracting your target audience.
Displaying Your Best Testimonials and Reviews
Highlighting your best reviews and testimonials is a wonderful way to establish social proof. If your business has also appeared in blogs, newspaper articles, or any other types of media you can display them on your website. Displaying your reviews and testimonials on your site also serves as an archive. What this means is that if that third-party site that wrote an amazing review on your business closes, you still have that review on your site. A good testimonial always build trust that makes your customers buy from you.
Encourage Customers to Reach Out to You
Having your contact information prominently displayed on your website is a great way to encourage potential customers to reach out. You can even display your contact info in a header or footer so it can appear on every single page of your website. Adding a contact form will help you get instant sales inquiry. This is what we call a landing page layout that is really popular when running paid advertising on social media and search engines.
Integrate Your Site with Google Maps
Having a website allows you to embed maps right into your content. Embedding a map allows people who may not live in the area to find you more easily. This small convenience can have big payoffs.
Helps Establish Your Place in the Industry
The latest consumer data states that there are 74% of businesses that have websites, yet 84% of consumers turn to the internet to do research for the products and services they are interested in. This means if you don’t have a website your competitors are winning and you’re losing money. Having a website allows you to share who you are, and what you’re about, establish yourself in the industry, and connect with your customers with a website.
Easy to Create and Manage
It has never been easier to get a functional, attractive, and mobile-friendly website. Hire a professional that understands marketing, because a web developer / programmer knows only so much when it comes to layout, content positioning, and sales strategies.
Get in touch with us for your web design and we will be more than happy to get you started. Success for the Long Haul
There’s no way around it, we’re living in the
Digital Era. Over half of the global population is online. If you don’t have a website, you are missing a lot of sales leads. The internet isn’t going anywhere, in fact, it’s just going to grow even more. So, if you’re wanting to be successful and stay successful for years to come, it would be in your best interest to get a website.
You Don’t Need to Spend a Fortune
Not only is building your own website easier than ever it is also cost-effective. Hire the best company that has the expertise and experience in building thousands of websites -
VOOFA - Your Partner in Marketing! Quick Links to Our Marketing Services: 
