What is GMB Optimization?
GMB (Google My Business) optimization is the process of optimizing your GMB listing and leveraging it for more sales. While many companies claim their GMB listing, they tend to overlook the importance of optimization. This is tantamount to developing a website but forgetting to create product/service pages.
An optimized GMB listing helps Google find, crawl, index, and rank a local business. This plays a central role in helping your business attract high-quality traffic and build a wide audience base.
At VOOFA, we use an innovative GMB optimization process to improve your company’s online presence.
- Get Your Listings Noticed.
- Amplify Search Engine Presence.
- Enhance Listing Engagement.
- Reach Larger Audiences With Improved Rankings.
- Get Amazing Results.
- Quick Turnaround.
- Amplified Listings.
How Google determines your GMB profile ranking?
Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps Google to find the best match for customers search. For example, Google’s algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Relevance refers to how well a local Business Profile matches what someone is searching for, therefor we add complete and detailed business information to help Google better understand your business and match your profile to relevant searches.
Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
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