To do digital marketing, you need to understand the basics of marketing that include website, social media, search engine optimization, paid ads, use of email lists, videos, affiliations and media buying. Digital Marketing is different from traditional marketing and therefore it requires you to be more creative. It involves creating an online presence of your company, brand, products and services.
10 Ways to Start Digital Marketing Online:
- Branding – Logo Design
- Website Design
- Search Engine Optimization (SEO)
- Social Media Marketing
- Paid Ads on
- Video Production
- Landing Page & Sales Funnel
- Email Marketing
- Podcast Marketing
- Web Maintenance
The first step towards starting digital marketing is to stay updated with the industry news. This helps in building your website, social media campaigns, writing engaging blog, email newsletters, videos and relevant keywords that can be used for search engine optimization and paid advertising on Google, Facebook, Instagram, YouTube and LinkedIn.
Email marketing is a very important aspect of online digital marketing, wherein a database of email addresses needs to be created and then frequent emails in the form of newsletters can be sent to spread the word about the new happenings such as promotion of your products and services.
Also it is good to know that the major search engines like Google, Bing and Yahoo keep on changing their algorithm every few weeks and if one is not adapt with the changes, then gaining new customers can be tricky.
The second step towards being a digital marketer includes networking and knowing the people otherwise dubbed as ‘influencers’ of the industry your brand caters to. Networking and going for the right events along with knowing the influencers helps understand the new and upcoming fads which are going to help you gain traction.
Last but not the least is, one needs to be really passionate about the art of marketing. That doesn’t mean you need to be glued to your phone or smart device. But you need to know the trending words which are provided by Google every hour and need to start making posts and updates pertaining to the same.