What are the different types of online marketing?

The different types of online marketing include techniques that can target audience in a niche and can either drive them to a specific landing page or trigger instant sale, lead capture, increase in views and many other goals as per your requirements. The different types of online marketing include the following:

1. Search engine optimization (SEO): Organic Website Optimization based on keywords, phrases and locations
2. Search engine marketing (SEM): Free and paid advertising on search engines including blogging and backlinking
3. Pay-per-click advertising (PPC): Paid advertising on Search Engines and Social Media. Popularly on Facebook, Twitter, LinkedIn, Google, Instagram and Bing
4. Content marketing: Promoting engaging content on your Website, Social Media and Search Engines
5. Social Media Marketing (SMM): Paid and Free advertising on social media pages, groups and especially on YouTube
6. Affiliate marketing: Working with affiliates to promote your products and services. You can even join affiliate programs and promote others product by being the middle man
7. Email marketing: Sell more by sending regular periodic emails to your email list. Very powerful way for customer retention