Social media marketing refers to promoting a product or service on social media networks such as Facebook, Twitter, Instagram, YouTube and similar platforms. This process involves creating marketing campaigns, posts and other engaging content to create an awareness about your company, business, product and services. Social media marketing helps in getting more subscribers, driving web visitors traffic to a certain web page and generating sales.
If you are new to social media marketing, you may want to take a course in digital marketing or if you are busy running your business, you should get help from “Social Media Strategists” that specializes in such marketing. Social media requires consistent efforts and therefore, if you plan to do any promotions, be ready to invest your time!